LG OLED77B56LA 77 Inch AI B5 4K HDR OLED Smart TV 2025
£1,379.00
LG OLED77B56LA 77″ 4K OLED TV
Epic scale. Cinematic brilliance. Cutting-edge OLED performance.
Experience home entertainment at its most immersive with the LG OLED77B56LA – a 77-inch 4K OLED TV that fuses breathtaking visuals, rich sound, and intelligent processing. Whether you’re indulging in movie nights, cheering for your team, or exploring next-gen gaming, this premium TV delivers pixel-perfect brilliance with an expansive screen that truly makes a statement.
Key Features:
✔ LG SELF-LIT OLED: Pure contrast, perfect blacks
Enjoy infinite contrast, true blacks, and exceptional detail thanks to LG’s self-lit pixel technology. OLED’s individually controlled pixels create lifelike images and color accuracy at any viewing angle – so no matter where you’re seated, you get the same phenomenal picture quality.
✔ α8 AI Processor 4K Gen2: Smart by design
This intelligent processor analyzes what you’re watching and listening to, then optimizes the picture and audio in real time. The result? Sharper visuals, smoother gradients, and immersive sound that adapts to your surroundings. AI Super Upscaling enhances lower-resolution content to near-4K quality.
✔ Dolby Vision + Filmmaker Mode: See movies as intended
Watch films just as directors envisioned with Dolby Vision HDR and Filmmaker Mode. Expect vibrant color, realistic textures, and fine contrast – while Dolby Atmos brings multidimensional sound to fully absorb you in the moment.
✔ webOS Smart Platform: Seamless streaming & intuitive control
Browse Netflix, Disney+, Prime Video and more with ease on LG’s intuitive webOS interface. Control your experience with the included LG Magic Remote or via voice commands with built-in Alexa, Google Assistant, or Apple HomeKit. The webOS Re:new program ensures your TV stays up to date with 5 years of platform upgrades.*
✔ Ultra-responsive Gaming: Play to win
Dominate every match with features tailored for serious gamers: ultra-low 0.1ms response time, 4K@120Hz support, NVIDIA G-Sync, AMD FreeSync, VRR, ALLM, and Game Optimiser – all powered through HDMI 2.1. This TV is built for high-speed, stutter-free action.
✔ OLED Motion & AI Sound Pro: For every sport fan
Fast-paced games stay razor-sharp thanks to OLED Motion, while AI Sound Pro ensures every crowd cheer and commentary is heard with clarity. Whether it’s football or F1, the action is smooth and immersive from every seat in the house.
✔ Sleek, premium design
The OLED77B56LA combines impressive scale with a minimalist profile. With ultra-slim bezels and a stylish Slim Metal Edge Stand, it’s designed to elevate your living space just as much as your entertainment.
✔ Soundbar synergy with WOW Orchestra
Pair it with a compatible LG soundbar to unlock WOW Orchestra – a feature that combines the soundbar and TV speakers for a more impactful audio experience. WOW Interface makes controlling settings intuitive through a single remote.
Technical Specifications:
| General | Details |
|---|---|
| Model Code | OLED77B56LA |
| Display Type | OLED (Self-lit) |
| Display Resolution | 4K Ultra HD (3,840 x 2,160) |
| Refresh Rate | 120Hz Native (VRR up to 120Hz) |
| Processor | α8 AI Processor 4K Gen2 |
| AI Upscaling | α8 AI Super Upscaling 4K |
| HDR Formats | Dolby Vision, HDR10, HLG, Cinema HDR |
| Gaming Support | 4K@120Hz, G-Sync, FreeSync, VRR, ALLM, HGiG, Dolby Vision for Gaming |
| Picture Enhancement | Dynamic Tone Mapping Pro, AI Brightness Control, Pixel Dimming |
| Sound Output | 20W (10W per channel), Dolby Atmos, 2.0 Channel, Down Firing |
| Smart Platform | webOS with Magic Remote, Voice ID, AI Chatbot |
| Smart Assistants | Alexa (Built-in), Google Assistant, Apple Home, AirPlay2 |
| Connectivity | 4x HDMI (eARC, VRR, QMS), 2x USB, Ethernet, Optical, Wi-Fi 6, Bluetooth 5.3 |
| TV Dimensions (WxHxD) | 1719 x 989 x 50.9 mm |
| With Stand (WxHxD) | 1719 x 1057 x 319 mm |
| VESA Mount | 300 x 200 |
| Weight (TV only / with stand) | 22.9 kg / 23.5 kg |
| Energy Rating | F (SDR) / G (HDR) |
| Power Consumption (SDR/HDR) | 115 / 215 kWh per 1000h |
| Included in Box | Magic Remote, batteries, stand, screws, user manual |
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